Under the new brand name of "Here", there will be corresponding apps for smartphones the competition.
After losing market leadership in mobile phones Nokia is building the business with Geo software, and will offer them in the future also for mobile devices from other manufacturers. CEO Stephen Elop announced on Tuesday in San Francisco, a new online mapping platform called " Here "(German: here) that will also run on smartphones using the Android operating system from Google or the iPhone from Apple. Nokia also took over the U.S. company Earth Mine, which specializes in 3D views of roads.
Attack on Google & Co.
The former mobile phone world leader reinforces the direct competition with Google in online maps. There should also be tools for software developers, which they can write apps that use Nokia Maps. Above all, even Apple can be kept small, at least for maps. Which launched a few weeks ago first own cards for Apple iPhone and iPad users have criticized sharply. CEO Tim Cook had to be personally liable for the mistakes and poor information apologize . Meanwhile, Apple has, however, eliminates many shortcomings in its Maps application.
Leadership in the cards as the target
Nokia also supports the open source Mozilla project in the development of its own smartphone operating system called OS Firefox. The plan is a mobile version of "Here" for Firefox OS, the company said.
While Nokia is losing market share in the mobile phone business, wants to expand Elop, the Finnish company to a leading specialist in digital maps. The foundation for Nokia laid in 2007 with the acquisition of Navteq maps specialist for around eight billion dollars.
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