Leading the self-regulation is the Association of the German Advertising Industry ZAW . He has to coordinate and enforce the obligations under the self-established in Germany the DDOW. The self-regulatory measures are coordinated across Europe. The European counterpart to DDOW calls itself European Interactive Digital Advertising Alliance, shortly EDAA .
For consumers, the initiative manifested by a new icon, which will now inform "directly to the advertising material" to know when advertising service usage based Online advertising use. Clicking on the icon will be displayed to the consumer, what services are behind the data collection and use - see photo.
The technical basis and share the advertising business in general cookies. So they can easily identify the same on all the sites that are part of their network. As part of the initiative, consumers will now have more control over who can put in your browser cookies. On the website meinecookies.org inform the consumer about the recruiters generally cookies and show him what advertising networks cookies have set. With the currently available as a beta version preference manager consumers can disable cookies in individual or even all participating ad networks. A similar tool , there is also developed by the Network Advertising Initiave, NAI, an international coalition of the online advertising industry, the self-regulatory measures. Flash cookies manager consider this preference, however.
With its foray want the German online advertisers meet EU requirements. All made so far by the advertising industry advances were by European data protection as insufficient rejected been. The industry has long been under closer scrutiny in both the U.S. and the EU. The association Digital Society criticized the initiative as an attempt to "water down the upcoming European data protection rules as much as possible."
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