Apple, Google, Samsung - the mega-corporations are the rulers of the technology world.
Companies that can not benefit from Apple and Co., but in competition, are now often on the edge of the abyss. Because the smart phones and tablets are the future. The now mobile and PC manufacturers have recognized. A mad chase began.
Microsoft, HP, Dell, Blackberry, Sony - BILD.de explains the arms race of technology companies.
PC Vs. TABLET
The PC business is not doing well: In the last quarter, sales broke in Germany by almost a fifth, and a quick recovery is not in sight.
Reason: In particular for private customers, the tablet is becoming more common PC or laptop replacement. In Germany, 19 percent were delivered less notebook and desktop computer than a year earlier.
• Apple
Apple's iPad tablet with its cult-leader. Seven out of ten world Tablets are manufactured by Apple. The market share is 69.6 percent. In the second quarter, the company sold 17 million units from around the world.
With its desktop computers, the iMac, Apple is now moved up to fourth place in the consumer business, had in the last quarter as well as a decline of 16 percent.
• Samsung
The South Korean company goes in distributing its Galaxy devices is still far closer to Apple. 2.3 million units, Samsung has the 2nd Quarterly sold worldwide, makes a market share of 9.2 percent.
• Lenovo
Clear market leader in Germany, the Chinese manufacturer Lenovo. After buying the Aldi Medion supplier's market share reached 15.8 percent last.
Lenovo is reflected in the shrinking PC market remains significantly better than most rivals. In the second quarter Lenovo grew sales by eleven percent to $ 8.67 billion (6.77 billion euros). The profit increased 13 percent to $ 162 million. The company was the purchase of the PC division of IBM in 2005 ascended the top echelon of the industry.
• Cisco
For the world's largest network equipment provider Cisco Systems are looking up. In the most recent fiscal quarter, sales rose 6 percent to $ 11.9 billion. The profit rose by 18 percent, the bottom line came to $ 2.1 billion (1.7 billion euros). Cisco profits from the success of the mobile Internet and the trend that companies and individuals move their applications, data and IT services to the cloud, so on large computers on the Internet. Because Cisco technology ensures that the Internet is running and plugged in most corporate networks. Just three months ago, Cisco doubled its dividend almost.
• Microsoft
The software giant was about to be pushed into the background by Apple and Google and was under enormous pressure to break into the tablet market. In October, Microsoft has launched its new operating system Windows 8 and its own tablet computer called Surface to market. Whether the products are successful remains to be seen.
Two weeks after the launch of Windows 8 and Microsoft Surface are separated surprisingly the chief of the Windows division, Steven Sinofsky. He has previously acted even as successor to the Group chief Steve Ballmer. Instead, the fallow for months position of chief strategy was filled only with Andy Lees. He previously headed the development of the smartphone software. A clear signal of where to go the Microsoft travel.
• Dell
The PC manufacturer is suffering more and more under the advent of tablet computers and smartphones. In the third quarter, sales fell 11 percent to 13.7 billion dollars. The profit was halved compared to the previous year to $ 475 million. Sales of PCs and notebooks last went back 26 percent and 8 percent. Only the business servers - powerful corporate machines - could be decided. The stock has lost since the beginning of more than a third of their value.
• Hewlett Packard (HP)
Extremely hard hit the longtime PC industry leader Hewlett-Packard with a fall of 29.1 percent. Hewlett-Packard - A year ago, the market leader - is in this country only the number three with 12.6 percent market share. In the business world, the company has still hold almost at the top. In Western Europe is HP with 19.3 percent market share still clear at the top.
MOBILE vs. SMARTPHONE
The simple mobile phones worldwide in retreat. Samsung succeeds been best to capitalize on this trend, while former market leader Nokia is falling.
In the last quarter were already nearly 40 percent of mobile phones sold smartphones. A year ago the figure was just over 25 percent. The Google Android operating system dominates the smartphone market with 72.4 percent. By contrast, Apple's iOS were only 13.9 percent of the smartphones sold in the third quarter.
• Apple and Samsung
Samsung further cemented the position at the forefront of the industry. The South Koreans have sold in the last quarter more than twice as many smartphones as his arch-rival Apple. Samsung did from July to September sold 55 million smartphones, Apple, despite an increase in sales, up 36.2 percent compared to the same quarter last year only 23.6 million iPhones.
In all cell phone sales Samsung now holds a market share of 22.9 percent, before the former world leader Nokia with 19.2 percent.
• BlackBerry
On 30 January is the time for truth for BlackBerry smartphones: Then, Research in Motion (RIM), its new operating system BlackBerry 10 before officially. It is considered a last hope to survive against the competition can. The question is whether the decline of the smartphone pioneer can still be stopped: the share of BlackBerrys in the business of computer phones in the third quarter was 4.3 percent compared to 9.5 percent a year earlier. RIM is currently writing red numbers and builds from 5000's 16 500 jobs.
• Sony
With a new top model Sony will regain lost ground and also provide an alternative to Apple's iTunes. These are contents of Sony's entertainment empire (music, movies, TV and television programs) are integrated. Will be presented to the device including at the Mobile World Congress in Barcelona in 2013.
For the full year 2012, Sony expects Mobile further losses. In the second quarter, the division had achieved operationally a loss of approximately 225 million euros.
• Nokia
Nokia - before the iPhone and Android dominated the then small market once with a two-thirds majority - sold only 7.2 million smartphones, which was only enough for the seven seat in this business. More than half of this was due to the aging Symbian operating system, which is rapidly disappearing from the market. Nokia is now hoping the new Lumia smartphones just published Microsoft Windows Phone 8th
• Firefox
Firefox wants to mobile phones. Its developers give themselves not satisfied with the browser, but prepare just before a complete operating system. It Mozilla also occurs in a technological competition with partners such as Google, Apple and Microsoft. However, the open-source company is not a commercial for this competition. Its turnover for 2011 amounted Mozilla on Thursday with 163 million dollars (128 million euros), 33 percent more than a year earlier. The first Firefox smartphones are expected to come in the first half of next year in South America to the market.
• Intel / Motorola
On the PC, the chip leader is a power. For mobile devices, but Intel is so far largely empty. That should change now. In Germany, now the first smartphone (called Razr i) with a new Intel platform is available, manufactured by Motorola.
The mobile phone is the first device available in Germany with new chips, the market leader. So far, the internet phones run mostly on the technical basis of the British chip designer ARM.
Bad news for Intel: Apple developers reportedly looking for ways to banish the Intel processors in the long run from Mac computers and on their own chips to upgrade with ARM technology.
• Texas Instruments
While smartphones and tablets include the future - but chips were for the chip maker Texas Instruments is not good business. Therefore, the U.S. company now pulls the ripcord. In this field, the competition is tough and expensive to develop, because the technology is advancing so quickly. Episode: 1700 places will be deleted.
Texas Instruments wants to focus now on processors that are built into equipment - such as televisions, washing machines, cars, medical and industrial equipment. In such embedded semiconductors, the company is already a leader.
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